About Slip In Self

Slip In Self is more than just a brand—it's a reflection of me, Anne, the creator. This journey is deeply personal, intertwined with my own experiences, growth, and passion for crafting unique pieces that speak to the soul.

My love for crocheting and knitting began with small items: bags, bikinis, hats, each piece a little challenge that pushed me to explore my creativity further. As I gained confidence, I ventured into larger projects: crochet tops, blouses, pants, and dresses. Every stitch was a part of my story, a step towards something greater.

The moment I uploaded a handful of finished items to an online marketplace, I was just taking a chance. I never imagined that within a few days, all the tops would be sold out. The overwhelming response was my first real affirmation that I was on the right track. People not only appreciated my art, but they also found beauty in it, just as I had. That feeling of success was indescribable and fueled my determination to continue.

One of my most incredible projects was creating a graduation dress for a girl who discovered my work on social media. She brought me a picture of a dress from a runway- its designer unknown. The task seemed daunting, and I almost doubted my ability to bring her vision to life. But I took the challenge, pouring my heart into every detail. The result was a dress that was similar to the one in the picture, yet entirely my own creation. That project was a turning point for me, proving that I could take on even the most challenging tasks and turn them into something beautiful.

After mastering crocheting, my curiosity led me to the world of knitting. I enrolled in courses to explore the wonders of machine knitting and the endless possibilities it offered. I bought my first knitting machine and knitted so much that it eventually broke down! That’s when I realized it was time to invest in a more durable one. With my new machine, I continued to knit tirelessly, creating cute dresses and unique outfits for performers and creatives. By then, Slip In Self felt like a real brand, a tangible expression of my artistic vision.

But life, in its beautiful way, brought me another blessing- I became pregnant. I took a break to focus on my family, embracing the joys of motherhood. However, the desire to create never faded. Even as I cared for my family, ideas were quietly brewing within me, waiting to take form. Women have always been my muse. Their beauty, mystery, and strength inspire me deeply. But now, with a family of my own, my designs took on a new dimension. Slip In Self evolved from a women’s wear brand into something more inclusive, a familywear brand. While my heart still lies with designing for women, I now also create clothing for men and children, reflecting the unity and love of family life.

Running Slip In Self has its challenges, but the work brings me immense joy. I’ve learned that when you’re truly aligned with your passion, even the tough times have a way of feeling right. They push you to grow, to improve, and to keep moving forward.

At Slip In Self, our priority is to create clothing that is comfortable, functional, and beautiful. We focus on timeless designs that offer a wide fit range, are practical for everyday wear, and allow you to stay in the spotlight while enjoying life’s moments. I believe in simplicity- our clothing is designed to enhance your natural beauty, not overshadow it. We carefully select our fabrics to ensure they are long-lasting and natural, so you can feel good knowing that your skin, your body’s largest organ, is in contact with materials that are safe and gentle. If you have any special requests or desire a custom-made product, we would love to hear from you. While we cherish our classic designs, we also thrive on new challenges. The best outcomes are born from collaborations between creators and dreamers.

Slip In Self has evolved through various creative seasons. What started with knitting and crocheting has now expanded into clothing for the entire family. While our focus is primarily on womenswear, we also design pieces for men and children. As a small brand, we take time to craft each collection thoughtfully. Product development is essential to us, as we want to ensure every item in our shop is tested, improved, and built to last.

As a creator, I’m passionate about offering a diverse range of clothing. Here, you’ll find unique knitted and crocheted garments and accessories, along with beautifully crafted linen and cotton clothing. Occasionally, we also release one-off pieces, so be sure to stay connected with us on social media and sign up for our newsletter to discover the rarest finds!

If you’re someone who appreciates functional fashion and one-of-a-kind, special pieces, you’re in the right place!

When you order from Slip In Self, you’re not just purchasing clothing- you’re supporting sustainable fashion that values quality and care. In a world where everything is fast-paced, we take you back to a time when craftsmanship mattered, and clothing was made with intention. With every piece we create, we aim to give you an experience that’s more than just wearing a garment; it’s about connecting to how it makes you feel.

Our bodies are powerful- they carry us through life’s beautiful experiences. So why not honor your body as wise, trustworthy, and deserving of love and respect? Our clothing is designed to help you feel that connection, to feel empowered in what you wear.

The choices we make have impact, and supporting small brands like Slip In Self is a meaningful way to give back directly to communities. We are intentionally small, ensuring you can always have a direct connection with me, Anne, the creator. Building a relationship with my customers is at the heart of what I do, fulfilling my own childhood dream of running a clothing brand where I have the freedom to design with passion and purpose.

When we wear clothes that resonate with who we are, it’s a step toward living authentically and feeling good in our own skin. And when we feel good in our bodies, we create space for others too. This is the beautiful connection between me, the Slip In Self team, and you- the people who make dreams possible.

I hope our clothing helps you pursue your dreams, just as it has helped me fulfill mine.

Thank you for being part of our story. I hope Slip In Self brings as much joy to you as it does to us.

Oh, and if you are thinking, what does our brand name mean? It is a story about becoming yourself while slipping on a dress.